Course Title: Marketing

Course Objectives
This four-day programme will allow participants to understand:
Market analysis and customer segmentation
Product/service analysis to fulfil consumer requirements
Creation and execution of a marketing strategy
Cross selling and upselling
Performance measurement and benchmarking

Who Should Attend The Course?
This course is beneficial to business owners, managers and sales team members who wish to develop a comprehensive market plan in order to understand market trends and increase sales.
Course Content                       
Customers and the External Environment
Consumer segmentation
Unique selling points
Market and competitor analysis
The Marketing Mix
Product fit
Pricing policy
Promotion
Distribution
Selling
Sales techniques and performance
Customer feedback
Marketing Strategy
Developing a marketing plan
Trends and forecasts
Public Relations
Database marketing